As you might remember, we’ll be providing one blog and four emails for each of the six primary leadership tools that will be covered over the next year. As you might also remember, responding to 5 of the 6 blogs is one of the requirements to obtain the level 3 reward associated with the Neck Up program (i.e., 2 days of PTO or $200 cash).
This is not one of the six blogs, yet we encourage you to post responses. Yes, we are so fired up about enhancing people, Premier, and communities through leadership development that we will not be able to hold back on some really exciting material and will occasionally throw in a bonus blog or email.
During the October tent pole, Tom noted the thousands of hours of community service provided by Premier employees. This is tremendous, a testament to your team’s character, and oh by the way – great for the company too. The link below will take you to a Forbes article that thumbnails some research on what drives consumer choices. The research shows that a person’s “willingness to buy, recommend, work for, and invest in a company is driven 60% by your perceptions of the company—or its reputation, and only 40% by your perceptions of the products or services it sells”. Does providing thousands of hours of community service boost Premier’s reputation? According to the research – yes.
Furthermore, seven characteristics appear to drive reputation. Three characteristics that drive 41% of your reputation are collectively called “corporate social responsibility”. According to the study’s authors, “[CSR is] a core element of reputation and can be used to help establish trust and goodwill amongst stakeholders. [Almost half] of people’s willingness to trust, admire, and feel good about a company is based on their perceptions of the corporate social responsibility of the company, so this is a key tool for companies to use to improve support from stakeholders like consumers, regulators, financial community, and employees.” What helps drive CSR? Your values…exactly the things we talked about during the tent pole.
Simply, the research tells us that people buy your reputation first (60%) and your products second (40%), and your reputation is built upon many factors, including your community service and a strong, transparent values system to which your clientele connects.
What are some methods that you and the Premier team can use to further enhance reputation?